Malaysia's Premium Automotive Coating Manufacturer
From refinish paints to car care — we manufacture and distribute a complete range of premium automotive coating products. In-house formulated, quality assured, and proudly Malaysia-made.
Premium Paints
Automotive coating
In-House R&D
Lab formulated
100+ Colours
Shade matching
Quality Assured
Manufacturing
Training & Support
Onsite consultants
Our Core Capabilities
Automotive Coating
Complete range of automotive paints for Malaysia's premium and commercial vehicle market. One-stop solution for all coating needs.
The Power of Colour
Reliable tinting system with over 100 shades for perfect colour matching. Universal tinting system meeting all market demands.
OEM Manufacturing
Custom-made automotive paints and car care products. Private label and OEM production with in-house R&D capabilities.
Your Trusted Partner in Automotive Coatings
Up Multi Marketing Sdn. Bhd. manufactures and distributes a premier range of automotive paints for Malaysia's premium and commercial vehicle market, as well as the mid-market segment.
We supply products under our own brand name "Up Coating" and produce under private label for many customers. With our in-house R&D department, we react flexibly and efficiently to market demands.
Our dedicated team of technical and sales consultants brings decades of combined experience in the paint industry, offering onsite training and building lasting business relationships.
Product Categories
Comprehensive automotive coating solutions — from professional refinish systems to DIY car care products.
Automotive Refinish
Clearcoat, Primer, Basecoat, Thinner & Colour — complete refinish systems for professionals.
Debeer & Prospray
Professional refinish coating systems trusted by workshops across Malaysia.
Car Care
Wash, Protect, Repair & Remove, Coating — complete vehicle care solutions.
D.I.Y Series
AeroPro Aerosol Spray — professional-grade spray paint for DIY enthusiasts.
Up Care
Premium care and maintenance products to keep your vehicle looking its best.
Other Products
Additional coating solutions, accessories and specialty products for every need.
What Sets Us Apart
In-House R&D
Own R&D department enabling flexible, efficient response to market demand and custom formulations tailored to your needs.
Quality Control
Strategic QC program managed by qualified professionals implementing latest technology standards.
Colour Expertise
Over 100 shades, universal tinting system, PANTONE & RAL matching, and custom formulation services.
Training & Support
Dedicated technical consultants providing onsite training and building solid business partnerships.
The Power of Precision Colour
Our universal tinting system delivers over 100 shades with unlimited colour possibilities. From PANTONE and RAL matching to custom formulations for faded or unique vehicles — we bring precision to every project.
- Paint mixing machines — reliable, smooth, easy to maintain
- Digital weighing scales with gram-accurate measurements
- Local & global mixing formulations — continuously updated
- High gloss, strength, weather resistance & adhesion
Ready to Find the Perfect Coating Solution?
Whether you need premium refinish paints, a custom colour match, or car care products — our team is here to help. Contact us today for a consultation or quote.
What Our Clients Say
"UPCOATING's clearcoats have transformed our refinish work. The gloss and durability are unmatched."
Ahmad Bin Ismail
Workshop Owner, KL
"The ceramic coating from Up Care is amazing. My car still looks like new after 6 months."
Siti Nurhaliza
Car Enthusiast
"We've been using their paint systems for over a year. Consistent quality and great colour matching."
Kevin Tan
Body Shop Manager, Penang
Visit Our Facility
Phone
603 – 8210 6703
📍 Location 1
No. 23, Jalan Mega A, Bandar Teknologi Kajang, 43500 Semenyih, Selangor Darul Ehsan, Malaysia
View on Google MapsBusiness Hours
Monday – Friday: 9:00 AM – 6:00 PM
Saturday by appointment
For inquiries, questions or quotations:
Send Us a Message